Style without the struggle
client: Just Brands
role in the project: copywriter
Fashion house Just Brands manages the international menswear labels PME Legend, Cast Iron and Vanguard. Each brand speaks to a slightly different type of man — but they’ve got one thing in common: shopping isn’t exactly their favourite hobby.
For a while, I wrote newsletters, product copy, social captions, in-store materials and blog posts for all three brands. The goal? To serve up quick inspiration, clear information and no-nonsense styling tips. Making shopping simple — and maybe, just maybe, even a little fun.
background:
Just Brands is the fashion house behind three well-known menswear labels: PME Legend, Cast Iron and Vanguard. Each brand has its own signature style — from rugged aviator looks to smart casual essentials — but they all share the same mission: creating high-quality clothing for men who value comfort, functionality and effortless style.