Your fashion outlet
client: Otrium
role in the project: copywriter
Otrium’s mission is simple: to make sure every piece of clothing that’s produced actually gets worn. That’s why they offer past-season collections from top brands like Levi’s, Moschino and GANNI — at outlet prices.
The real branding challenge? Keeping it catchy, but never cheap. Otrium represents exclusive brands that don’t want to compromise on perceived value, even when their collections are sold at discount.
Otrium asked me to write their newsletters, push notifications and website copy. My approach: focus on inspiration. Showing customers not only how shopping at Otrium is a more sustainable choice, but also how outlet finds can be just as fashionable as new-in pieces.
background:
Otrium is an online fashion outlet with a mission: to ensure that every piece of clothing produced actually gets worn. By partnering with over 300 premium brands – Otrium offers end-of-season collections at up to 75% off, giving unsold fashion a second life. Founded in Amsterdam, the platform combines technology and sustainability to reduce waste and extend the lifecycle of clothing. As a Certified B Corporation, Otrium is committed to ethical practices and creating a smarter fashion industry.